FAQ

Common questions.

What you get for $999, and what happens if it doesn't work.

01

Getting started

Where do I start?

Start with a free 15-minute call. Bring the one job that eats most of your week and we'll point you at a tool for it. If you want the whole week looked at, that's The Delete List: one 45-minute call and a written report naming 3–7 tools, $999 AUD.

Is the 15-minute call really free?

Yes. No card and no obligation. We find one thing eating your week and point you at a tool for it. If that one tool sorts it, great, you don't need The Delete List.

What's the difference between the free call and The Delete List?

The free call looks at one bottleneck and names one tool. The Delete List looks at your whole week: a 45-minute call, a written report naming 3–7 tools, a walkthrough if you want one, and the 20-hour guarantee. That part is $999.

How do I know there are 20 hrs per month to find?

If you or your team do the same jobs every week, like answering similar emails, re-typing data or chasing documents, that's where we look. If The Delete List doesn't find you 20 hrs per month, we refund the $999.

What size business do you work with?

Owner-run Australian businesses with roughly 3–20 staff, where the owner still does a lot of the repeat admin. That covers trades, accounting, law, mortgage broking, real estate, healthcare, logistics and construction.

Who isn't this for?

Solo operators with more time than money. If that's you, a chatbot subscription and a few weekends of trying things may get you most of the way. It also isn't for anyone after an AI policy, a governance framework or a compliance review. We don't do that work.

Do I need a technical person on my team?

No. You tell us how the job gets done now, in plain words: what starts it, what happens, what comes out the end. We handle the technical side. You check the result before we hand it over.

02

Pricing

What do you charge?

The Delete List is $999 AUD fixed: one 45-minute call and a written report naming 3–7 tools, each with its setup time and hours per week returned. If you want us to set it up, the Build is a fixed price quoted in your report. If you want us alongside you every month, Concierge (two 45-minute working sessions a month plus direct access between calls) is also quoted in your report. How that compares with what AI consultants charge in Australia.

Does the $999 credit toward a build?

Yes. If you go ahead with a Build, the $999 comes off the fixed price quoted in your report.

Why is your price published?

Because you should know the cost before you give up 45 minutes. Of the four Australian AI consultancies we checked in September 2026, none published a starting price.

03

How it works

What is The Delete List?

Our $999 AI audit: one 45-minute video call about how your business runs day to day, then a written report naming 3–7 tools. For each one you get the setup time and the hours per week it gives back. If you'd like us to talk you through the report, there's an optional 20-minute walkthrough. If you don't go ahead with a Build, the report is yours to act on yourself.

Will you try to sell me something on the call?

No. On the 45-minute call we ask questions and take notes, and we don't recommend anything. The recommendations come in the written report, which ends by asking whether you'd rather do it yourself or have our help. If you book the walkthrough, we ask it there. "Myself" is a fine answer.

What are your guarantees?

Two, both in writing. If The Delete List doesn't find you 20 hrs per month, we refund the $999. Anything we build for you is live within 14 days, or we refund you.

What is the Build?

We set up what your report recommends, at the fixed price quoted in the report, connected to the tools your team already uses. We write the acceptance criteria on Day 1, and you test and approve everything before handover. You own what we build, and it runs on your accounts.

What is the Concierge?

Two 45-minute working sessions a month plus direct access between calls, quoted in your report. We take six businesses at a time. We keep what we built working as your business changes and add the next tools on your list. If you'd rather run it yourself, you get the full documentation.

Do I own the automation after the Build?

Yes. What we build runs on your accounts, not ours. If you cancel Concierge, it keeps running, and you get full access plus the documentation to manage it.

04

Common objections

Can't I just use ChatGPT myself?

You can, and you might already pay for it. What a subscription won't tell you is which job in your week it should take, or when a different tool would do that job better. The Delete List works that out job by job, and some of the answers won't be AI at all.

Is AI just hype?

Some of it is. That's why some fixes on your list won't use AI at all. If a form or a setting in software you already pay for does the job, that's what goes on the list.

I've tried AI tools before and they didn't work.

Most of those tools were bought before anyone worked out which job they were for. The Delete List starts with the job, then names the tool. Sometimes the answer is a feature you already pay for.

We're too small for this.

20 hrs per month matters more in a five-person business than in a five-hundred-person one. That's who The Delete List is for.

We don't have a dedicated IT person.

You don't need one. We set it up, connect it to the tools you already use, and hand over documentation written for someone who isn't technical. With Concierge, we stay alongside you every month.

What if the tool makes a mistake?

Anything that sends an email, creates a record or moves money gets a review step. The tool drafts or queues it, and a person approves it or lets it run. Once you trust it, you can switch the approval off. We set the risk threshold in your report before we build.

What would you delete from your week?

A sentence is enough. We'll reply with a time for a free 15-minute call.

Ed Steward
Ed reads every enquiry.
He replies within one working day.
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